Zuby Interview Part 1

By: editor

We catch up with Hip-hop artist ZUBY. In this exclusive 2 part interview we find out how the full time musician owes everything to his awesome fanbase and how he isn’t interested in a traditional record deal.  We finally clear up any misconceptions about the rapper’s “American” accent and find out what life is really like for the Bournemouth entrepreneur.


Hi Zuby! Thanks for taking the time to speak to us today. How are you?

I’m doing very well thanks. Feeling positive. I’ve been really busy. In the past few weeks I’ve run a pop-up shop and headlined a show in Southampton with my friend ShaoDow, re-built both of my websites, launched two new T-shirts ranges and released a new music video for ‘The Power’.
On top of all that is my usual travelling to different towns and cities to make new fans and sell my music. I’ve been up to more too but that’s enough for now!


How did ‘Zuby’ come about

I started rapping in 2005 when I was studying at Oxford University. It began as a hobby, but I quickly realised how much I loved writing and performing. After graduating I worked in the corporate world for a few years but eventually decided to leave and put 100% of my time and energy into my true passion – music. I’ve been a full-time musician for almost 4 years now.


You have earned your place as one of the UK’s most exciting full-time DIY artists; spare time must be precious to you. What do you like to get up to when you find yourself at a loose end?

The truth is that when you do what you love for a living and are committed to reaching big goals then it’s natural to spend every waking moment (and some sleeping ones) thinking of ways to improve your craft and develop your audience. With that said, I socialise in the real world and online, go to the gym, read books and spend 30-60 minutes of each day learning foreign languages. I gained conversational proficiency in French last year and am now working to achieve the same level in Spanish. I know it sounds intense but I try to make every minute of each day productive. But that doesn’t mean I don’t have fun with it – my life is awesome!


Ok, so let’s clear any misunderstandings up. Your “Americanised” accent. Is this due to you being brought up by an American School in Saudi Arabia or being influenced heavily by American artists or a mixture of both?

The former. I went to an American school as a child and grew up in a largely American community, so of course my accent reflects that.


Who are your influences?

I listen to many artists but my favourite artists are Tech N9ne and Jay-Z. I admire both of them as lyricists, performers and music business entrepreneurs.


If you could collaborate with anyone, who would it be?

Tech N9ne, Jay-Z, Nas, Eminem… DJ Premier or Dr. Dre on the beat.


With total album sales surpassing 18,000 units and three nationwide tours under your belt, all achieved without a record label, that’s very impressive but what has been your biggest achievement to date?

My biggest achievement is creating an awesome fan base who genuinely care about my music and message – and I’ve done that by myself. The purpose of art is for people to connect to it and I’m delighted that there are people who find inspiration and positivity through my words.


How does being ‘unsigned’ affect you?

It means that I’m entirely responsible for everything to do with my music career, which has pros and cons. But I’ve been ‘unsigned’ my entire career so I’ve never experienced anything else.


Would you ever consider signing to a record label? Or do you prefer having the creative freedom that comes with being unsigned?

I like being independent. I’m certainly not interested in a ‘traditional record deal’ but if someone understands my vision and wants to invest in it, then we can talk.


Do you self-fund everything? 

Yes I do and it’s possible because there are thousands of wonderful people out there who financially support my music and merchandise. It’s hard, but to succeed in any creative endeavour or business you have to continually invest and re-invest in your career.


A recent visit to West Quay saw one of your pop-up merchandise stores , have you any more plans to increase and expand your merchandise stock?

I’m always working on new stuff. I recently released a new range of tie-dye “I’m Down With Zuby” T-shirts for the summer! I’m looking to grow Team Zuby Apparel into a bigger and bigger brand.


Bourne 2 Go out love purple, is purple your favourite colour too? 

Certainly. Purple is power!



… And we couldn’t agree more.

This interview will come in 2 parts. Part 2 of this interview will be uploaded next week, make sure you tune in!

In the mean time make sure you get down with Zuby on: TwitterFacebook and Official Website

Upcoming Shows and Events:

Zuby will be hosting the Urban Tent at Bournemouth 7’s Festival this weekend (23rd – 24th May 2015)

Zuby has also announced a headline show at The Winchester, Bournemouth ( Saturday 25th July)




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